In a post-COVID world good digital communication is more important than ever. Whether you are a big household brand like John Lewis or a small one-person craft business - communicating your values encourages people to choose your products. Your values are the 'why' you do what you do. This is important as people make purchases according to their own values and beliefs.
We invited creative strategist Alexanda Lunn, co-founder of Alexandra Lunn Studio to share her approach to defining your brand's mission and marketing tactics across web, email and social touchpoints. Watch the talk recording to start defining your business's 'why'.