A strong grasp of the written word will help communicate your brand story and business offering. You can demystify your processes and materials, share inspirations, and motivate readers to act. Text forms the backbone of any businesses' website, newsletter, and social media, but is also important for funding applications, residencies and writing press releases. In this video, we explore how to write clearly and concisely, how to avoid cliché and jargon, and the value of plain English.
Our guest speakers for this talk are Tan-dem, a collaborative working practice of Kimberley Chandler and Stephen Knott. Their partnership aims to broaden the understanding of craft and materiality, through writing, teaching and talking.