Join James Amos, Director at Boodles, Toyin Laketu, former DIT trade adviser of Onwards and Up, and New York-based Charlene C Lam in-conversation as they discuss how to maximise sales online.
The growth in online shopping started well before the Covid-19 pandemic, but lockdown has forced us all to adjust our shopping habits. Research by Essential Retail suggests: ‘the share of people who undertake 50% or more of their total purchases online has grown by between 25-80% since the virus has developed, and six in 10 consumers intend to continue buying as much online once the pandemic has passed as they do now’.
This trend has far reaching implications for independent jewellers and silversmiths, and arguably an online retail offer has become all the more important, if not essential. Join James Amos, Director at Boodles, Toyin Laketu, former DIT trade adviser of Onwards and Up, who specialises in strategic consultancy and mentoring, website SEO evaluation and tailored business support, and New York-based Charlene C Lam, whose expertise is in digital content development, social media consultancy, and marketing strategy for designers and creative businesses, in- conversation, as they discuss how to maximise sales online.
They will consider the importance of a cohesive marketing plan for directing clients and customers to your online shop or website, how to translate your brand experience and story from the physical to digital and the importance of how you present and contextualise your products. There will be the opportunity to ask the panel questions.
Join us to consider how you can enhance your online presence and sales. This talk is part of the Goldsmiths' Centre's Creative Links talks series. Date: Tuesday 25 August 2020 Time: 5pm – 6.15pm, GMT Price: Pay what you can: £5 or £10 Venue: Online (Zoom)